Supplier Directory

Half Moon Bay Groundfish Marketing Association

Half Moon Bay Groundfish Marketing Association (HMBGMA) is a collaboration of commercial fishermen in Half Moon Bay, California participating in the West Coast Groundfish Individual Fishing Quota (IFQ) fishery. HMBGMA is made up of Geoff Bettencourt of the Moriah Lee, Steve Fitz of the Mr. Morgan, and staff. Together, they are committed to providing fresh, local, and sustainably harvested seafood while protecting the commercial fishing heritage of their families and community.

Captain Bettencourt and Captain Fitz come from families with rich fishing traditions and have embraced sustainable fishing. Both ships have undergone major gear shifts throughout the years to help improve the sustainability of their catch. The Moriah Lee uses pots and traps to catch groundfish while the Mr. Morgan is one of the only vessels in the U.S. to use Scottish seine gear. Lacking heavy steel trawl doors or steel cables found in traditional trawl nets, Scottish seine equipment is lightweight, is only used on sandy bottoms, and has minimal impact on the ocean floor. Fish caught from HMBGMA is then sold locally within California and can be found in restaurants in Half Moon Bay.

HMBGMA was created to expand the opportunities of fishermen in Half Moon Bay and allow for increased collaboration with other Californian fishermen. HMBGMA is also a proud partner of the California Risk Pool. The California Risk Pool is a coalition of fishermen throughout Half Moon Bay, Morro Bay, and Fort Bragg working with The Nature Conservancy to develop solutions to local fishery management challenges. As part of the California Risk Pool, HMBGMA works with scientist from The Nature Conservancy to share information and to create geographically specific fishing plans. This allows HMBGMA to target healthy, abundant stocks of groundfish while avoiding sensitive habitat and vulnerable, overfished species. The Risk Pool has improved the environmental and economic performance of the fishery and has resulted in the implementation of new harvest and community co-management models. In past years, the group has outperformed the remainder of the West Coast fleet in bycatch ratios of overfished species to target species. This has resulted in sustainable seafood for consumers while at same time has promoted jobs and industry stability. 

Overnight Delivery
Distribution Notes

Delivery available in California via the Half Moon Bay Groundfish Marketing Association. Please contact the association for delivery details outside of California. 

+1 (650) 255-2063
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