FishChoice Partner Program

The FishChoice Partner Program provides the opportunity for seafood businesses to showcase both their company and the products they buy and sell to sustainability-minded customers. Through a public-facing Partner profile, businesses can share information about the sustainability of the seafood products they source and highlight their sustainability initiatives.


Any type of business that buys or sells seafood can become a FishChoice Partner, including:

  • Distributors & Wholesalers
  • Processors
  • Fishers
  • Aquaculture Operations
  • Retailers
  • Online Retailers
  • Restaurants
  • Zoos and Aquariums
  • Universities and Academic Institutions
  • Hospitality and Catering Services
  • Bait, Feed, and Marine Ingredient Companies



FishChoice Partners have full access to the information and customizable tools a business needs to source seafood sustainably, unlocking a number of different benefits:

Total control — When they create a public FishChoice profile, Partners decide how and when to update company or product information.

Improved search — The Recommendation Engine seafood search tool makes it easier for businesses to find sustainable products and to reach their sustainability goals.

Choose your yardstick — Partners can select a sustainability rating program for assessing their sourcing and for display on public profiles. Partners will also be able to display their sustainability certifications, certified products, and any fishery improvement project (FIP) products on the site.

Commitments — Companies can create a sustainable sourcing commitment within the FishChoice platform and share it publicly on their profiles. Creating a public commitment lets other businesses know your dedication to responsible and sustainable seafood sourcing or production.

Connections and support — Partners get full access to a directory of more than 600 businesses offering more than 11,000 products. They also get tailored technical support and sustainability guidance from the FishChoice team and newsletters, webinars, and tools designed to help businesses get more done with less time.

Marketing opportunities — FishChoice Partners have access to logos and language that can be used to highlight their engagement with FishChoice sustainability efforts for use on company websites and in marketing materials. FishChoice also actively promotes Partners in The FishChoice Current newsletter and on social media.

As a FishChoice Partner, a business is committed to transparently displaying accurate and up-to-date information about their seafood products and sourcing, and adheres to the following: 

  • Has a public-facing profile on with its business information and some, if not all, of its seafood products posted onto the site.

  • Commits to posting accurate sourcing details and not falsifying information to receive better sustainability ratings and/or not making inaccurate or misleading claims about seafood certification, FIP product sourcing, or sustainability partnerships.

  • Reviews its respective Partner profile at least once every two years and makes any updates as necessary.

To learn more about the full requirements for the FishChoice Partner Program, visit our Terms & Services page. To learn more about our review process for Partner Profiles, please click here.

Already a FishChoice Partner? Request our Press Kit, which provides resources you can use to highlight your participation in the FishChoice Partner Program including: Partner logos, social media posts, press releases, and more!

When a business chooses to make its profile public, it becomes an official FishChoice Partner. To do this, businesses simply need to register for a account and start building a profile by adding company and seafood product information through their Dashboard, then make this profile public. In doing so, the company and product information will be accessible on FishChoice tools and resources such as the Partner Directory and Recommendation Engine

Becoming a FishChoice Partner

Join the FishChoice Partner Program today by registering for a account and heading over to the Dashboard.  

To learn more about how to get started, visit our tutorials page