About Us

Our Work

FishChoice creates online tools that power progress on seafood sustainability by giving thousands of businesses the information they need to turn commitments into action.


We envision a thriving and sustainable global seafood industry.


Our mission is to create solutions that accelerate sustainability in the global seafood industry.

Founded in 2008, FishChoice, Inc. is a registered 501(c)(3) environmental nonprofit that manages two online platforms: 

  • FishChoice.com is an interactive platform that helps businesses learn about the basics of sustainability, track the sustainability status of their products, share that information with customers, and find seafood that meets their sustainability requirements.
  • FisheryProgress.org is a one-stop shop for reliable information about the progress of global FIPs, so that companies can use their buying power to reward progress and encourage improvement.


Protecting the ocean is why we get up in the morning. Learn more about the FishChoice team on our Staff page.

News & Press

Check out and subscribe to our newsletter, The FishChoice Current, to stay in the know on all things sustainable seafood or find us in the news by going to our News & Press section.

Open Positions

Interested in joining our crew? Take a look at our Open Positions to learn about the employment opportunities at FishChoice. 

Support Our Work

FishChoice is a 501(c)(3) nonprofit funded by private foundations and individual donors. Join us in our mission of creating solutions that accelerate sustainability in the global seafood industry, by making a tax deductible donation to FishChoice. 

Tax deductable donations can be mailed to FishChoice at:

FishChoice Inc.
P.O. Box 531
Fort Collins, CO 80522

Terms & Service

To learn more about our Code of Conduct for site users, our Partner Program Requirements, and our Privacy Policy and Data Protection, please visit our Terms & Services page. 


FishChoice is a founding member of the Conservation Alliance for Seafood Solutions.