Seafood Watch was developed by the Monterey Bay Aquarium to research and evaluate wild-caught and farmed seafood. The result is comprehensive seafood sustainability recommendations for the major seafood species consumed in the United States. Seafood Watch defines sustainable seafood as from sources, whether fished or farmed, that can maintain or increase production into the long-term without jeopardizing the structure or function of affected ecosystems.
Seafood Watch's mission is to empower consumers and businesses to make choices for healthy oceans. The goal is to shift the buying habits of consumers and businesses to support sustainable fisheries and aquaculture operations. Seafood Watch is committed to: providing seafood recommendations and background information to enable consumers and businesses to make more environmentally sound decisions; conduct outreach and marketing to generate awareness that will motivate consumers and business to support sustainable sources of seafood; and, conduct scientifically rigorous analyses and make these analyses accessible to the public or other seafood users groups.
Seafood Watch Conservation Partners include zoos, aquariums, science museums and other mission-aligned organizations that engage in and promote the Seafood Watch program in their communities. Partners help spread Seafood Watch's message to millions of people by educating their visitor's about sustainable seafood year-round through their exhibits, feeding programs and public events. Seafood Watch also works with their partners to assess the seafood they are currently feeding their animals, and/or the seafood being served to guests in their on-site restaurants, cafes or catering service. Learn more about the Seafood Watch Conservation Partner program, and how to join by visiting their website.